As 2024 comes to a close, it’s the perfect time to reflect on the year’s journey while setting our sights on what lies ahead. Over the past 12 months, three key themes resonated most with readers of our blog.
1️⃣ The RevOps Hiring Guide How to identify the right RevOps talent and build a team that drives strategic impact. This Edition struck a chord with leaders navigating the growing demand for RevOps expertise.
2️⃣ Guiding Principles for RevOps Success Key strategies and values for aligning teams, tools, and processes to unlock growth. These principles served as a roadmap for both beginners and seasoned professionals looking to refine their approach.
3️⃣ Essential Questions Every RevOps Team Should Be Asking A deep dive into the critical questions that drive alignment, efficiency, and measurable impact. This Edition sparked a lot of great conversations about the role of curiosity and continuous improvement in RevOps.
Here’s our perspective on how these themes are set to evolve in the coming year:
Hiring in RevOps: Building the Teams of Tomorrow
The demand for RevOps professionals is expected to grow as businesses strive to align their revenue engines. In 2025, hiring strategies will sharpen their focus on:
- Specialised Skills: Candidates with expertise in systems integration, data analytics, and strategic planning will be highly sought after.
- Cross-Functional Experience: Teams will favour those who bridge silos and drive collaboration between sales, marketing, and customer success.
- Adaptability: With the RevOps landscape constantly evolving, agility and a growth mindset will be top hiring criteria.
Anchoring RevOps: Guiding Principles for 2025
As the role of RevOps expands, clarity and focus are essential. To stay grounded, RevOps leaders should embrace these key principles:
- Data-Driven Decision-Making: Build strategies rooted in reliable, unified data across the business.
- Customer-Centric Operations: Ensure every process and tool is geared toward enhancing the customer journey.
- Scalability: Create systems that not only solve today’s challenges but can scale with your growth goals.
Essential Questions RevOps Teams Should Be Asking in 2025
Continuous improvement begins with asking the right questions. RevOps teams should challenge themselves with both tactical and strategic questions:
- Are we fully aligned with leadership on the company’s strategic priorities, and how are we supporting those goals?
- Are our tools and processes effectively empowering our team and delivering value to our customers?
- Is the commercial tech stack seamlessly integrated to ensure smooth operations and data flow?
- How well is the commercial team aligned with the customer lifecycle, and where can we simplify or streamline processes to improve efficiency and outcomes?
- Are we leveraging our CRM to make data-driven decisions (such as accurately determining revenue by income stream), and how effectively are we using data to understand what’s working and what’s not?
- How can we (RevOps) ensure our contributions are measurable, impactful, and clearly visible to the broader business?
What’s Next for RevOps in 2025?
The year ahead will be all about demonstrating measurable impact. As RevOps takes an increasingly central role in shaping commercial strategy, teams will move from reactive problem-solving to proactive enablement. This transition will spotlight the need to clearly articulate the tangible value RevOps delivers to the business.
A successful year for a RevOps leader might include looking at:
- Revenue Impact: Boosting win rates, increasing average deal sizes, improving retention, and maximising customer lifetime value.
- Operational Efficiency: Reducing costs, minimising tech debt, accelerating problem resolution, enhancing adoption and utilisation, and fostering stronger collaboration across Sales, Marketing, Customer Success, and Finance.
- Data-Driven Decision Making: Leveraging accurate data to optimise decisions at every stage of the revenue lifecycle.
Here’s to making 2025 a landmark year for RevOps innovation and success!
