RevOps as a term has existed (primarily in the SaaS space) for over a decade now, but its adoption in continental Europe, especially in countries like France, Germany, and the Nordics, is a more recent development.
Go-to-market teams have existed for some time alongside various job titles in the form of Sales Ops Leads or Head of Growth, but there is a growing understanding that Revenue Operations (RevOps) isn’t simply another function sitting next to Sales, Marketing and Customer Success. It informs the organisational structure itself and is the foundation to creating the most efficient and optimised GTM approach.
There is wider acknowledgement that building good revenue operations (the unification of people, processes, data and systems) is a fundamental pillar to the future growth of a business.
Why the Rise of Revenue Operations in Europe?
At RevQore we are seeing several reasons for the recent rise of RevOps in Europe:
- Global Influence: The USA led the charge, followed by the UK. With many global SaaS businesses operating in Europe it is only a matter of time before the revenue operations mindset starts to embed itself on the continent.
- A Growing Ecosystem: The growing number of tools and technologies designed to solve CRM pain points and enhance customer journeys is expanding the RevOps ecosystem. A CRM alone isn’t enough; components like data enrichment, account scoring, forecasting are just a few examples of additional areas that need to be included to build a robust revenue engine. Technological advancements will continue in the space and no one wants to be left behind.
- It is all about Growth: As European businesses seek to extract more value across the customer journey, the demand for Revenue Operations skills is increasing. We are seeing an increase in the number of jobs advertised. When I searched ‘Revenue Operations’ in the following countries there were:
- 457 United States
- 317 UK
- 37 Germany
- 23 France
- 16 Benelux
- 12 Nordics
Industry Insights
In May, Maud Saunier Luce spoke at the Chief Revenue Officer Summit hosted by the Revenue Operations Alliance where she shared her perspective on the French market. Maud presented a brief analysis of LinkedIn job titles that came up when looking for revenue operations role. She highlighted how there is still a long way to go before Revenue Operations permeates its way into the structure of organisations and the corresponding job titles in France.
Jack Hargett from BISON Recruitment notes that the COVID-19 pandemic accelerated digital transformation, making RevOps critical for optimising revenue generation in digital environments. He emphasises the diverse skill set needed for RevOps, including analytics, data management, and strategic planning. As demand grows, finding individuals with the right skills will be challenging.
Our Perspective at RevQore
We believe RevOps is a team sport, requiring a mix of strategic, operational, and technical skills. We are witnessing growing demand for our RevOps excellence and RevTech expertise and are excited to support European businesses to build revenue engines fit for the future.
If you’re interested in learning more about how RevOps can transform your business, sign up to our insights or reach out directly!
