Some of the best thoughts we have read related to RevOps 🚀
1. “Friction is a part of growth. It should not be ignored. Frankly, whether you recognize friction or not, it will yield its sharp edge. The key to sustaining growth, and making growth manageable, predictable, and, yes even enjoyable, is to manage the friction.” Doug Davidoff Link to article
2. “Operations Is a Mindset”.
Kyle talks about the RevOps skillset. Key attributes include; being extremely adaptable, having a sense of what is best for the business, ability to prioritise and to justify the decisions around those priorities. Kyle Jepson Link to article
3. “The difference between businesses who reap the benefits of Rev Ops and those who only do it by name or claim is true alignment between the GTM teams. It’s down to RevOps as the conduit between teams to create that alignment.” Kirsty Charlton Link to article
4. The rule of thumb is that any tool that isn’t being used or has a measurable ROI should go. Mina Samaan Link to article
5. “Picking the sharpest possible tools is important, but more important still is how they are deployed, integrated and adopted to drive the revenue strategy.” Nadim Lahoud Link to article
There are so many valuable perspectives that enrich my understanding of RevOps. Although the RevOps “function” (I say function lightly because I believe it is more a framework that aligns the teams across the customer lifecycle) has only really taken off in the last 5 years, there is already a wealth of learnings and thought-provoking ideas that shed light on the world of Revenue Operations.
Looking to the future it begs the question, what practical applications of AI will we start seeing across GTM teams, processes & technology?
