Amid escalating costs, rapid technological advancements, economic unpredictability and the perpetual battle for talent, businesses are being compelled to adopt greater flexibility when building their workforce strategies. The need for commercial leaders to understand the optimal workforce mix has never been more critical.1
In steps, RevOps as a service, which we will go in to more detail throughout this blog.
Alexander Mann Solutions (AMS), a leader in the global talent acquisition and outsourcing industry addresses the intricacies of designing a workforce primed for change. They advocate for what they term “workforce dexterity” – a workforce characterised by skill sets, rather than heads.2
What is Workforce Dexterity?
According to AMS (and we agree), one of the most important strategic objectives of leaders is to build a workforce capable of bending, not breaking, in the face of change.3 Workforce dexterity must embody four key attributes.
- It must be Fluid; it should be flexible as needs evolve.
- It must be Resilient; equipped with the skills to take on any challenge.
- It must be Diverse; leveraging a broad spectrum of skills and experiences to fuel innovation and success.
- And, it must be Differentiated; offering a unique blend of skills and technology to navigate the demands of tomorrow.4
This sounds like the embodiment of what good Revenue Operations looks like.
The Continuing Rise of RevOps as a service
Revenue operations (RevOps) is the operating model for driving efficient and predictable revenue. It is not a function like we view Sales or Marketing, rather the framework aligning those functions across the full lifecycle of the organisation’s customer. So how is this linked to workforce dexterity and preparing your workforce for the future?
Why RevOps as a Service
As we observe the rapid emergence of the RevOps model and surrounding service partners, a concept still new to some industries, it is evident that by adopting this framework companies are also given the chance to develop workforce dexterity across their customer lifecycle.
RevOps and RevTech partners; referred to as RevOps as a Service, RevOps on Demand or Fractional Revenue Operations (varying names for the same concept) play a pivotal role in empowering and enabling commercial leaders to build the most optimal workforce mix in the engine room of their business.
They can provide a fluid (e.g. enabling faster scalability in the face of change) and resilient (i.e. access to on-demand highly sought after and specialised skills) path to transform their organisation’s siloed marketing, sales, customer success and finance functions into an integrated (and hopefully diverse and differentiated) ‘engine’ driving predictable revenue growth.
The growing number of successful RevOps and RevTech partners, certainly in the US, but now slowly building across Europe too, indicates a deep acknowledgement of commercial leaders’ need to not only optimise their revenue structures, but to do it in a way that equips them to face the workforce challenges of tomorrow, while still operating successfully today.
Fancy an informal chat about how we could transform your RevOps function?
RevQore would love to understand more about our customer’s priorities and what is currently holding them back. We are regularly told it is a resourcing issue – often a business problem is also a talent problem – and this is something we can help with.
We provide RevOps/RevTech health assessments or ‘check ups’ and deliver a roadmap for process and system optimisation in as little as 3 weeks.
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References
2 https://www.weareams.com/news/the-new-ams/
3 AMS Workforce Dexterity eBook, 2021
4 AMS Workforce Dexterity eBook, 2021
