As we look back on 2024, it’s clear that Revenue Operations (RevOps) has continued to embed itself across a wide range of industries as the modus operandi to support scale and transform an organisation’s operations.
Based on team RevQore’s interactions with businesses and projects we have been part of this year, we have put together are top takeaways from the year.
1. Customisation Drives Success
Top 3 Takeaways:
- Bespoke solutions tailored to a business’s unique goals deliver the greatest long-term value.
- Aligning and integrating the tech stack is critical for enabling scalability.
- Quick fixes may provide short-term relief but rarely meet the complex needs of growing businesses.
Top Action Points:
- Conduct a thorough discovery process to understand the business’s unique processes and goals before making changes.
- Reconfigure CRMs and tech stacks to align with tailored sales processes, reporting needs, and integrations. Keep it simple where possible.
- Continuously reassess and refine configurations as the business evolves to maintain alignment and value. (This is why keeping it simple to begin with is important).
2. A Clean CRM and Data Quality Are Non-Negotiable
Top 3 Takeaways:
- Clean, accurate data is the foundation for effective decision-making and reporting.
- CRM audits and process evaluations are in high demand because businesses are increasingly aware of the gaps in their systems.
- Poor-quality data and disconnected systems will always lead to inefficiencies and missed opportunities.
Top Action Points:
- Implement data governance frameworks with clear ownership and rules for data quality.
- Regularly audit CRM ownership, pipeline structures, and workflows to ensure alignment with business goals.
- Invest in tools and automation to maintain data quality and streamline integrations with other systems.
3. Do Not Forget User Adoption
Top 3 Key Takeaways:
- Adoption challenges are often the biggest risk to the success of new system implementations.
- User training and enablement are critical to maximising the value of advanced platforms like Salesforce or HubSpot.
- Strong collaboration across teams ensures alignment, process ownership, and better long-term outcomes.
Top Action Points:
- Develop and execute a robust enablement and adoption strategy with regular training and feedback loops. Consider tools and technology to provide ‘in system’ guidance.
- Ensure that systems are user-friendly and aligned with the day-to-day needs of teams.
- Prioritise cross-functional collaboration to align stakeholders and secure commitment to process improvements.
2024 further cemented the role of Revenue Operations as the backbone of scalable growth. Scaling businesses are increasingly recognising how RevOps aligns teams, processes, and systems to unlock growth through better data visibility, pipeline management, and forecasting (to name a few). Building strong revenue operations is a mindset that drives sustainable success.
As we prepare for 2025, these lessons will continue to guide us in delivering impactful RevOps strategies for our clients. By focusing on tailored solutions, clean data, user adoption, and strategic alignment, we’re confident that RevOps will remain a key driver of growth and innovation in the years to come.
